Production, Art Direction and Creative Lead.
Photographer: Turkina Faso
Production, Art Direction and Creative Lead.
Photographer: Turkina Faso
Production, Art Direction and Creative Lead.
Photographer: Dima Hohlov
Production + Art Direction + Campaign Strategy + Design Lead.
Art direction and creative lead for “Reimagine” campaign. Design and content strategy for all creative assets.
Production and post-production pipeline aid and sign-off.
Photographer: Dima Hohlov
Art Direction + Campaign strategy + Design Lead.
Art direction and creative lead for seasonal digital campaign. Design and content strategy for all creative assets.
Production and post-production pipeline aid and sign-off.
Photographer: Dima Hohlov
Production, Art Direction and Creative Lead.
Photographer: Dima Hohlov
Production, Art Direction and Creative Lead.
Photographer: Dima Hohlov
Self-initiate project.
Production, Art Direction and Creative Lead for the all “Reimagine” Campaign.
Photographer: Dima Hohlov
Still Life: Michael Harvey
Production, Art Direction and Creative Lead.
Photographer: xxxx
Art Direction + Campaign strategy + Design Lead.
Art direction and creative lead for seasonal digital campaign. Design and content strategy for all creative assets.
Production and post-production pipeline aid and sign-off.
Photographer: Zoe McConnell
Production + Art Direction + Campaign strategy + Design Lead.
Art direction and creative lead for seasonal digital campaign. Design and content strategy for all creative assets.
Production and post-production pipeline aid and sign-off.
Photographer: Nik Hartley
Art Direction + Campaign strategy + Design Lead.
Art direction and creative lead for seasonal digital campaign. Design and content strategy for all creative assets.
Production and post-production pipeline aid and sign-off.
Photographer: Dima Hohlov
Production + Art Direction + Creative Lead.
L.K.Bennett digital still life shoot.
Photographer: Michael Harvey
Production + Art Direction + Campaign strategy + Design Lead.
Art direction and creative lead for seasonal digital campaign. Design and content strategy for all creative assets.
Production and post-production pipeline aid and sign-off.
Photographer: Nik Hartley
Christmas concept design for Calvin Klein digital e-cards.
Integrate campaign delivering a fully shoppable denim destination.
Concept, design, art direction and campaign strategy of the denim digital hub. Design for all digital assets: fit guide pages, lookbook, ways to wear pages, street style, blog and video. Desktop, Mobile and App optimization, offering a sharable denim destination.
Design and art direction of all digital assets. Managed and lead the digital team in the concept and execution of the whole digital hub: from concept to UX and UI, art direction, content and design strategy and production management of all deliverable.
Photographer: Jackie Dixon
Stills Photography: John Gaugh at Nice Images
Self-initiate project.
Multichannel project across store and digital platforms.
Printed magazine for instore and mail distribution, press lookbook and online features.
Concept and design for all assets across all print and digital touch points.
Budget and production management.
Photographer: Jackie Dixon
Homepage redesign + Responsive Website + UX & UI
Redesign of L.K.Bennett homepage.
Objectives:
Increase flexibility with dynamic modules.
Allow more bespoke design between Desktop and Mobile site, improving Mobile navigation and usability.
More flexible styling across typeface, icons and CTAs
Addition of links and CTAs to increase conversion and cross-selling
A more premium and editorial look and feel
Art Direction in collaboration with Michael Harvey.
Photographer: Michael Harvey Photography
Design proposal for CoutureLab website.
Digital style guide, website redesign, site architecture, feature pages design and product pages design.
Video as part of the denim hub campaign.
Lookbook design and lead of print production.
Cover - Cairn Natural Cream paper 320gsm with black gloss foil to outer front.
Inner pages - Revive Natural Gloss 115gsm.
Still life shoot art direction. Part of integrate denim campaign delivering a fully shoppable denim destination.
Gif animations for emails and social feeds.
Ways to wear pages.
Street style pages.
Lookbook design.
Photographer: Jackie Dixon
Stills Photography: John Gaugh at Nice Images
Art Direction + Design Lead.
Photographer: Zoe McConnell
Concept and design for The London Institute booklet on FE and HE Money Founding.
Art direction of still life photography, illustrations, design of print book and proposal for digital hub.
Branding for a press event.
Design and production of all print materials.
GF Smith Zen paper, 320gsm with Black Gloss foil.
Design Lead for the launch of “The Collective” capsule collection.
Concept and design execution of brand identity, print materials and window scheme installation.
Lookbook design and management of print production.
Cover - GF Smith Silkweave 270gsm.
Inner pages - Zen paper 115gsm with one opaque semi-transparent insert.